Processing data relying on legitimate business interests
We process personal information for certain legitimate business purposes, which include some or all of the following:
- where the processing enables us to enhance, modify, personalise or otherwise improve our services/communications for the benefit of our customers;
- to identify and prevent fraud;
- to enhance the security of our network and information systems;
- to better understand how people interact with our websites;
- to provide postal communications which we think will be of interest to you;
- to determine the effectiveness of promotional campaigns and advertising.
Whenever we process data for these purposes we will ensure that we always keep your personal data rights in high regard and take account of these rights. You have the right to object to this processing if you wish. If you wish to do so please click here. Please bear in mind that if you object this may affect our ability to carry out tasks above for your benefit.
Burton Sweet, which operates the Internet site located at www.burton-sweet.co.uk, recognises the importance of protecting the privacy of personally identifiable information collected about visitors to our sites. As a general policy, no personally identifiable information, such as your name, address or email address, is automatically collected from visitors to our site. Personally identifiable information about visitors to our sites is collected only when knowingly and voluntarily submitted via registration or contact forms.
In instances when we do collect personally identifiable information, the following policies apply:
Burton Sweet will notify you when we are collecting personally identifiable information about you and how we intend to use it. For example, we may need to collect such information to provide you with information or a product you requested.
Use and security
Please remember that any information posted on bulletin boards becomes public information. You should use caution when sharing information as any of it can be collected and used by people you may not know. While Burton Sweet strives to protect and respect your privacy, we cannot guarantee the security of any information you disclose in a chat room or bulletin board and you do so at your own risk.
Burton Sweet may use personally identifiable information in aggregate form to make our sites better and more responsive to the needs of our visitors.
Personal information may be disclosed in special situations where Burton Sweet has reason to believe that doing so is necessary to identify, contact or bring legal action against anyone damaging, injuring, or interfering (intentionally or unintentionally) with Burton Sweet’s rights, property, users, or anyone else who could be harmed by such activities. Also, Burton Sweet may reveal information when we believe in good faith that the law requires it.
Burton Sweet maintains appropriate safeguards to ensure the security, integrity and privacy of personally identifiable information submitted to our site, and periodically reviews and updates its security measures in light of current technologies. Unfortunately, no data transmission over the Internet can be guaranteed to be totally secure. Although Burton Sweet strives to protect your personal information, we cannot ensure or warranty the security of any information you may transmit to us or from our online products and services. This is done so at your own risk. Once we do receive your transmission, however, we make our best effort to ensure its security on our systems.
Links to third party and co-branded sites
Cookies provide non-personal tracking data, and help us to optimize the way our website works for our users. Cookies identity your Internet browser, the type of operating system you use, your IP address and the domain name of your Internet service provider, and this non-personal information may be used by us for internal purposes, including but not limited to using third party applications such as Google Analytics to analyse what sorts of users are using our site, and improving the content of our website pages for those users.
For further information about Cookies, and for guidance on removing them from your machine, please visit the All About Cookies website which provides information about Cookies and their removal on all modern browsers.